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FOR COMPANIES · GREECE & CYPRUS

Models for advertising and brand campaigns

Choose a campaign face for the audience, story and role, not simply an impressive photograph.

Look for material relevant to your concept and distinguish photography, video, speaking and acting requirements. The Commercial category supports initial discovery on WModels. Suitability, availability and terms must be confirmed directly before the collaboration.

Which productions can you search for?

Advertising photography, corporate websites, social video, beauty and wellness campaigns, accessories and hospitality lifestyle content can require very different roles. Describe the scenario and actions expected. Commercial experience does not automatically establish acting or presenting skills.

From creative brief to casting

Introduce the brand, audience and tone. Include a moodboard, shot requirements, team and any interaction with people or products. For speaking roles, specify language and script content. For special activities, request relevant demonstrated skills and appropriate production safety arrangements.

What to agree about usage

  • Photographs, video, audio and variations to be produced.
  • Website, organic social, paid advertising, print or other media.
  • Usage period, territories and any exclusivity.
  • Production fee and agreed usage terms.
  • A process for additional campaigns or extended usage.
  • A specific agreement for substantial digital changes or synthetic use of image and voice.

EXAMPLE REQUEST · NOT A LIVE CASTING

Describe the role clearly

For a lifestyle services campaign, we are looking for two models for photography and short social videos with natural interaction. Speaking is not required. The casting will state location, schedule, concept, fee and specific media and usage period. Additional use will be agreed separately.

Complete the actual dates, location, fee and agreed terms before publishing your own casting.

Questions before you book

Can I use the images in every future advertisement?

Only within the agreement with the relevant parties. Do not assume that a shoot day automatically includes unlimited usage. Describe channels, duration and potential extensions in advance.

Does the model need a large social following?

Not for every advertising role. If you need someone for your company's content, assess suitability and skills. Posts to a personal audience are an additional, separately defined deliverable.

How to start on WModels

  1. Define the job

    Choose a role, location and schedule. Separate must-have skills from creative preferences.

  2. Compare relevant profiles

    Use the category filter, review current portfolios and confirm the actual experience and availability.

  3. Agree the collaboration

    Complete the required professional checks before accessing protected details. Agree duties, fee and image usage directly in writing.

Professional access and charges

WModels is a discovery and communication platform, not an agency that represents models or supplies a guaranteed event team. Professional access requires the relevant account approvals and active access. Private portfolios and phone permissions remain subject to the model’s choices. Reading this guide or buying a package does not bypass those checks.

Professional plans and access terms

Models use the platform for free, without subscription, commission or hidden charges.

Ready to describe your production?

Create a professional account or search profiles for this role. A profile category does not guarantee a specific qualification or booking.