For an in-store promotion or brand activation, look for communication skills and relevant experience. Define whether the task is distributing information, explaining a product, supporting a trial or recording enquiries. Promotional participation does not guarantee sales.
What activity are you organising?
In-store promotions, shopping-centre activities and brand activations have different requirements. Specify whether the person stays in one place or moves around, whom they approach and which message they use. Explain whether the role involves information or an actual sales process.
What to confirm with the venue and team
- Venue permission and operating instructions.
- Product coordinator, display points and available material.
- Training on features, common questions and approved messages.
- Equipment, trial products and any handling requirements.
- A clear escalation process for complaints or questions outside the brief.
How to evaluate the collaboration
Agree reporting requirements in advance: attendance hours, material distributed or conversations completed. If collecting contact details, use the company's approved information and data-handling process. Do not turn an undefined sales promise into an unagreed condition for payment.
EXAMPLE REQUEST · NOT A LIVE CASTING
Describe the role clearly
For an in-store promotion, we are looking for two people to inform visitors about a new product range. Checkout work and technical support are not included. The company provides training, leaflets and approved answers. Schedule, reporting requirements and fee will be confirmed before the collaboration.
Complete the actual dates, location, fee and agreed terms before publishing your own casting.
Questions before you book
Are promotion and reception the same job?
No. Reception focuses on welcoming and directing visitors. Promotion involves a specific activity or message for a product or brand. If you need both, allocate duties and time explicitly.
Can I request posts on the model's personal social accounts?
Only as a separate, agreed deliverable. Attendance at a promotion does not automatically include posts, access to a personal audience or advertising through a personal account.